Webber International University

Marketing

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The development, evaluation, and implementation of marketing strategies are an integral part of the Marketing Program at Webber International University. The program is designed to educate students in contemporary marketing strategies essential to successful business.

At the heart of the program is an understanding of ever-changing customer needs. The student learns to meet consumer requirements through manipulation of product, price, distribution and promotional strategies. With these marketing tools the individual can develop marketing plans for small business endeavors or large corporate firms.

A graduate of Webber International University�s adult marketing program will have the ability to scan their external market environment and make innovative decisions to solve problems or to capitalize on business opportunities.

MARKETING PROGRAM

24 MONTH FALL 24 MONTH SPRING

FALL Public Relations
Statistics
SAT-1 Intro to CIS
SAT-2 Principle of Management

SPRING Financial Accounting Financial Accounting
Presentation Management Business Law
SAT-1 Principles of Marketing Principle of Marketing
SAT-2 Elective Elective

SUMMER Managerial Accounting Managerial Accounting
Principles of Finance Principles of Finance

FALL Comp.. Application Public Relations
Marketing Research Statistics
SAT-1 Advertising Intro to CIS
SAT-2 Professional Selling Professional Selling

SPRING Business Law Presentation Management
Business Ethics Business Ethics
SAT-1 International Marketing International Marketing
SAT-2 Consumer Behavior Consumer Behavior

SUMMER Marketing Strategy Marketing Strategy
Personal Finance Personal Finance

FALL Comp. Application
Marketing Research
SAT-1 Advertising
SAT-2 Principles of Management

*Micro and Macro economics are prerequisites. SAT denotes Saturday classes from 8:00 to 1:00. One class is taught each half of the semester.