Marketing is a dynamic field and includes product development and planning, pricing, distribution and promotion. Marketing operations are carried out by all business organizations offering a product or service. The program is designed to give students an overview of the variety of marketing activities and functions, and to assist them in acquiring the necessary skills that will enable them to meet the many challenges Marketing poses.

Academic Requirements

Bachelor of Science Degree 30 Credits

MKT315 Professional Selling
MKT330 Services Marketing
MKT310 Direct Marketing
MKT340 Consumer Behavior
MKT360 Retail Management
MKT370 Advertising Management
MKT420 International Marketing
MKT460 Marketing Research
MKT480 Marketing Strategy
MKT495 Marketing Internship

Associate of Science Degree 9 Credits

MKT315 Professional Selling
MKT330 Services Marketing
MKT360 Retail Management

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