Athletics programs are at the heart of many schools, colleges, and community organizations, and behind every successful program is a skilled athletic director. These leaders manage operations, inspire coaches and players, and ensure that sports programs promote excellence both on and off the field.

At Webber International University, we prepare future athletic directors to thrive in this rewarding career by combining leadership training, sports management education, and real-world experience. Here’s what you need to know about becoming an athletic director and why it’s a career on the rise.

Why Choose a Career as an Athletic Director?

The role of an athletic director combines a love of sports with leadership and organizational skills. Athletic directors manage athletic programs by hiring coaches, overseeing budgets, and ensuring rules are followed.

Athletic director jobs are growing in the U.S., with a 13% rise in sports management roles expected from 2022 to 2032. This growth is driven by increased investment in school, college, and community sports.

They earn between $64,000 and $98,000 per year, depending on location and duties, offering a stable and rewarding career.

What Does an Athletic Director Do?

Athletic directors wear many hats. Their responsibilities typically include:

Managing budgets for sports teams and programs
Hiring and evaluating coaches and staff
Ensuring compliance with conference, state, and national regulations
Scheduling games, practices, and events
Promoting student-athlete success both academically and athletically
Overseeing facility operations and upgrades

They also serve as the face of their organization’s athletic programs, making public appearances and building community support.

How to Become an Athletic Director

Get a Degree in Sports Management or a Related Field

Start with a degree that builds your leadership, business, and athletic skills. Webber International University’s Sports Business Management program helps students prepare to lead athletic departments with confidence.

The program includes courses such as:

Sports finance and budgeting
Leadership in athletic organizations
Facility and event management
Legal and ethical issues in sports
Marketing and promotions for athletics

Graduates leave prepared to take on leadership roles in high schools, colleges, or community athletic organizations.

Gain Experience in Coaching or Sports Administration

Many athletic directors begin their careers as coaches, assistant athletic directors, or sports administrators. This hands-on experience offers valuable insight into the day-to-day operations of athletic programs, helping to develop leadership and communication skills.

At Webber, students gain practical experience through internships and partnerships with athletic organizations, giving them a competitive edge in the job market.

Consider Advanced Education or Certifications

While a bachelor’s degree is often sufficient for entry-level roles, earning a master’s degree in sports management, education administration, or business can open doors to higher-level positions at larger schools or colleges.

Professional certifications, such as the Certified Athletic Administrator (CAA) credential, also demonstrate expertise and a commitment to professional growth.

Career Outlook for Athletic Directors

Athletic directors are needed at every level of athletics, including:

High schools: Leading sports programs and fostering student-athlete development
Colleges and universities: Managing NCAA compliance and multi-million-dollar budgets
Community recreation departments: Overseeing youth and adult sports leagues
Private organizations: Running athletic clubs and training facilities

The skills you gain as an athletic director, including leadership, budgeting, communication, and strategic planning, are highly transferable, offering career flexibility and advancement opportunities.

Prepare for Success at Webber International University

Webber International University’s Sports Business Management program prepares students to lead in athletics. With a business-focused curriculum, internships, and leadership training, graduates are well-equipped to manage sports programs confidently.

Start Your Career as an Athletic Director

Athletic directors build strong programs and inspire future athletes. Learn more about Webber’s program and take the first step today.