Integrated Marketing Communications

Careers in Integrated Marketing Communications

A Bachelor’s degree in Integrated Marketing Communications leads to a diverse range of job opportunities. Many organizations carry out marketing activities of some kind or another and therefore need qualified professionals. Typical marketing activities include Traditional and Digital Advertising, Brand Reputation Management, Influencer Marketing, Public Relations, Content Marketing, Event Marketing, Consumer Promotions to name a few.

Bachelor's degrees

Integrated Marketing Communications has become a dominant force in the digital era – aimed at creating unified, strategic messages to build a successful brand and organization. Our program combines study in advertising, communications, emerging media, marketing strategy, and public relations to help students excel in today’s workplace. This interdisciplinary program is designed to fit your needs and prepares you for a wide variety of positions. Within the Integrated Marketing Communications major are four different paths: Executive-Level Communications, Strategic Marketing, Emerging Media and Social Media, & Creative Communications.



1. What type of jobs will I be qualified to do with a degree in IMC?

  • Social Media Marketing Manager.
  • Communications Director.
  • Marketing Analytics.
  • Brand Manager.
  • Content Marketing Specialist.
  • Social Media Listening Command Center Director.
  • Marketing Research.
  • Emerging Media Communications Specialists.

2. What skills will I learn in the IMC program?

  • Ability to read, analyze, and report consumer internet activities.
  • Ability to articulate your thoughts into meaningful dialogue.
  • Develop content for social media that funnels customers to website.
  • Create marketing strategies that include gamification, augmented reality, proximity marketing, and search engine optimization.
  • Able to read Google Analytics and Facebook Insights.
  • How to present in person and in videos.
  • Ability to manage yourself first, then manage another person, then small groups, then large groups, and finally manage people on a massive scale.

3. What are classes like in the IMC program?

  • Short lectures.
  • Discussion Questions both face to face and online.
  • Group Problem Solving Exercises.
  • Computer exercises.
  • Creative Thinking exercises.
  • Presentations.
  • Marketing research and exploration.
  • Discovering new and innovated emerging media.

4. What values do you teach in the IMC program?

  • You must give far more value than you ever expect in return.
  • Team Building.
  • Problem Solving.
  • Adapt your communications to your different stakeholders.
  • Ultimately, everything relates to the “return on the investment”.
  • How to measure the success of your marketing strategy.
  • Words, pictures, and video have immense power in social media. Be sure to yield this power ethically and enhances the quality of life in your community.