Sport Business Management

Careers in Sport Business Management

Sport Business Management is a dynamic and growing field within the business industry that encompasses all aspects of the sport and recreation industries. Our graduates are well-equipped to secure high-level positions in athletic administration, professional sports organizations, parks and recreation departments, event management, sports marketing, and facility management. The hands-on, experiential learning opportunities at Webber through internships and class projects provide our students with the practical skills and real-world experience necessary to excel in the sport industry.

The sport business management sector is both enjoyable and lucrative, with a growing demand for skilled professionals to drive its continued success. For those with a passion for sports and a strong foundation in business, the Sport Business Management degree is the ideal path to a fulfilling and highly-rewarding career.

Associate & Bachelor's degrees

The Sports Business Management program is engineered to meet the growing demand for skilled leaders in the sports industry. With a foundation in fundamental business principles, students will delve into specialized areas such as sports promotion, media and information, facilities management, and event management. The program’s comprehensive curriculum provides students with a comprehensive understanding of the intricacies of the sports business world, positioning them to become leaders in the field.

Master's degrees

The MBA program with a concentration in Sports Business Management at Webber International University equips graduates with the necessary skills and knowledge to secure leadership positions within the sports industry. Our curriculum integrates theoretical concepts with practical insights from industry experts, ensuring that students receive a comprehensive education that prepares them for the realities of the sports business world. This program is designed to be accessible to individuals from a range of undergraduate backgrounds and is ideal for those looking to tap into the high demand for skilled and dynamic leaders within the sports industry.


Q: What is the difference between a Sport Business Management degree and a Sport Management, Sport Performance, Sport & Recreation, etc… degree?

A: Sport Business Management is a field of study that combines a solid business core curriculum with additional sport business management specific courses to prepare students for careers in the sport industry. Unlike many other degrees with the term “sport” in it, Webber International University’s Sport Business Management program is housed in the College of Business. Students will be taught by core business faculty in their areas of expertise including management, marketing, human resources, finance, accounting, and economics. This will provide the student with a solid business foundation complemented by the sport business core including courses in risk management and legal aspects of sport business, event & facility management, sport promotion, sport administration and many others. Upon completion of the program, graduates will obtain a Bachelor of Science in Business Administration degree with a concentration in Sport Business Management.

Q: What can you do with a Sport Business Management degree?

A: A Bachelor of Science in Business Administration with a concentration in Sport Business Management from Webber International University will prepare students for a wide array of careers in the sport industry. Webber graduates have gone to work for professional sports franchises such as the Tampa Bay Buccaneers, Tampa Bay Lightning, Miami Dolphins, Detroit Tigers, St. Louis Cardinals and many others. In addition to professional sports, many Webber graduates have worked as NCAA Division I coaches and athletic administrators, high school head coaches and athletic directors, personal trainers, strength & conditioning coaches, parks & recreation directors, sports commission directors, YMCA directors, and numerous other executive level positions in the sport industry. Utilizing their Webber business degree and entrepreneurial spirit, many graduates have also started their own successful sport companies.

Q: Does Webber’s Sport Business Management program include an internship?

A: Experiential learning is a cornerstone of Webber’s Sport Business Management program. Not only do we offer internships, but also a field experience course in the first year of the program to expose students early in their education to experiential learning opportunities, volunteer opportunities, and mentoring within sport industry. In addition to these, our program also offers the Sport Business Management Club for those students who would like to take their experiential learning to the next level by attending conferences, seminars, or producing sport events.

Q: Does Webber’s Sport Business Management program use graduate teaching assistants to teach any of the courses?

A: All courses within the Sport Business Management core curriculum are taught by professors with Doctorate level degrees and 20+ years of experience.